Web hosting companies have servers where the files related to the website of various companies are stored. These files can be accessed by anyone on the World Wide Web through the unique link of the website. Once an individual types the link of a particular website on the browser, the web hosting server is intimated to send the relevant files over the internet and the individual is hence able to access the web page. The web hosting company is responsible for handling matters such as the software, online assistance, security and speed of the servers.
There are numerous web hosting options that are available. They can be broadly classified into the following categories:
Free web hosting services are ideal for informal websites as the speed is generally slower and there is a high probability that the servers might crash and the website might become unavailable. Moreover, the domain name of the webhost is used in the URL, for example, 123.webhost.com.
Shared hosting is a highly cost effective option as the server is shared and as a result the cost is also divided. In shared hosting, the servers as well as the software are shared. Although the setup is highly cost effective but the slow speed is a down side.
If the website requires a high level of security along with high speed connectivity and a greater control over the resources, a dedicated hosting service is one of the best options that are available. The owner does not have to share the server and all the resources are at his disposal in their entirety.
In collocated hosting service, the company buys a server instead of leasing it from a web hosting company. The server is merely housed at a web hosting company but the owner has full control over the server including the applications and scripts that are installed in it.
Hence, there is a solution for every marketer as far as web hosting is concerned.